Starbucks Social Responsibility And Ethical Practices

Starbucks is a company where social responsibility and ethical practices is one of their major concerns. Their mission statement that has laid out the guiding principles states that their guidelines of keeping people first and profits last will be a part of their culture and they try to live by them every day. These guiding principles and their mission statement has been in order of the company primarily because of the visions of Starbucks chair and founder Howard Schultz. The basic concern of Starbucks of social responsibility in its overall corporate strategy has a lot to do with the visions and goals of Mr.Schutz. His main aim is to balance social consciousness and profitability. He is true believer that ethical companies do better in†¦show more content†¦Usually, companies mainly focus on their customers and investors, leaving out the employees who work hard for the company s benefit. This is a crucial issue for companies, because keeping the employees happy should be th eir top priority, which is the case for Starbucks. Starbucks believes that its employees is a large part of what sets it apart. Most of the companies do not provide the basic benefits for their employees who are a large part of the company s business, which was seen in the case of Schutz father who was not given any health benefits after his accident, which made it all the more difficult for him to work. Therefore, Schutz decided to consider the creation of a good work environment a top priority. He basically wanted to build the kind of company where his father never got to work for. The result of his vision is one of the best health-care programs in the coffee shop industry. He made sure that all the employees were offered a comprehensive benefits package that included stock option grants through Bean Stock , as well as health, medical, dental and vision benefits. This kind of employee benefit package is seen rarely in big companies, which makes it very unique for Starbucks for be ing able to provide such a high level benefits to its employees. 3.Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment thatShow MoreRelatedStarbucks Mission: Social Responsibility736 Words   |  3 PagesCase 2, Starbucks Mission: Social Responsibility and Brand Strength on pages 319-326. Answer the questions at the end of the case, plus this question: In what other ways does this case relate to the concepts that we have learned in the chapters so far? 1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? 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